Building a Formalized Plan for your “Green” Positioning
Number: BCT 597S
Format: Currently not offered
Meeting Times: TBD
Room: Olver Design Building 162
Senior Lecturer and BCT Program Director
Office: Olver Design Building 318
Phone: +1 (413) 545-1976
This class builds upon the student’s current technical and/or market knowledge of the “green” space by introducing and demonstrating simple concepts in strategic and tactical planning that can transform their concepts and ideas for “green” business initiatives into definitive actions and results. The techniques presented will help the student develop, articulate and execute a “green” strategy and a transition to “green” both internally, through a change in culture, and externally through a change in market positioning. The course would also benefit those who want to learn the basics of formalized planning for any application as a keystone for future career development or for application in a future “green” business transition.
Each student (or group of students) will be asked to identify a “green” initiative where a formalized business plan would help drive successful execution. The deliverable of the course is a written plan framework to achieve the vision for that initiative. The plan will include a Vision, Mission, 3-5 Objectives, Strategies for each Objective, a sample Action Plan and Metrics to measure progress toward results. The student will also learn a simple proven approach to communicating their plan to achieve the stated vision in a team environment.